There are several factors that affect the cost of your direct mail campaign. You'll need to consider your budget, your audience, and the objectives of your campaign.
The overall cost of your direct mail marketing can be impacted by the format and printing choices you make. For example, a larger, oversized catalog can cost more to print than a smaller, simpler brochure. The design costs of your mail piece are also a major consideration.
Choosing the best format for your direct mail campaign depends on the message and the objectives of your campaign. There are two types of direct mail formats: postcards and letters. Ideally, you want to choose a format that allows you to tell your story.
A direct mail postcard is an excellent option for quick announcements and special sales. The design of your postcard should be simple and clear. This will help consumers quickly understand your message. You should use a headline that will catch the reader's attention.
Generally, you can expect to pay around $0.10 to $1.00 per person for your direct mail campaign. However, you may want to consider using a larger, oversized mailer if your message requires more space.
The number of pieces you send will also play a role in your overall costs. You should also choose a printer that offers bulk discounts. This will allow you to cut down on your postage costs.
If you are sending a large quantity of postcards, you might want to consider investing in a professional designer. Usually, a designer can cost between $150 and $2,000.
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