If you're running a direct mail campaign, you may want to calculate your response rate. While it's an important metric, it's also only half the equation. The other half is conversion rate, which reveals how many people have taken action to become customers. It's vital to measure your response rates, especially if you're running a new campaign.
Your response rate is calculated by counting how many responses you receive and multiplying this number by the total number of pieces you mailed. Your average response rate will depend on your goals, campaign purpose and type of mailing. For example, a medical practice is looking to expand its patient base. Rather than just sending 1000 postcards, they want to send them to people who are interested in their services.
If your goal is to increase awareness, you'll get the highest response rate. You can also track your results with a promotion code. This is a simple way to track the results of your campaign.
You can also use a style guide to ensure your campaigns are consistent and effective. Documented in a wiki, a style guide provides all team members with an up-to-date document describing how your direct mail campaign should look and behave.
You can also use an advanced address checker to ensure your address information is accurate. Inaccurate data can lower your direct mail response rate. Using an advanced address checker will automatically parse the format and validate each address.
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